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This is What We Call Property Investment

The experts are unanimous that the key to successful property investment is buying in the right place at the right time. For a majority of experts, the right place in 2010 is Brazil. And the right time is now.

One after another, property analysts and economic experts are tipping Brazil as the place to invest this year. Whether your investment is in real estate, land, soft commodities or equities, Brazil is the investment location for 2010.

Brazil is a relative newcomer to investment portfolios, but its growing potential means Brazil is now no stranger to the investor. Brazil boasts economic strength - this is a nation that entered the recession last and got out first; a growing middle class whose increasing purchasing power means Brazilians are hungry for consumer goods; and a huge supply of natural resources that are in demand the world over.

The celebration of the 2014 World Cup and 2016 Olympic Games are the icing on the cake for Brazil as an investment destination.

But timing is fundamental. Prices - and investment value - are always lower at the start of a property boom so it makes sense to get into the Brazilian real estate market as early as possible. Prices for property in Brazil are still way below European equivalents, but as the word gets out on Brazil, this may not be the case for much longer.

The Director of the Brazilian Tourist Office in the UK and Ireland, Glauco Chris Fuzinatto, believes now is the moment to invest. Quoted on Halifax International, he says, "People who want to invest in Brazil are going to have to invest quite quickly because there has been a huge investment in the infrastructure so the housing prices are starting to get high".

Backing up this urgency are figures released by the largest real estate company in Brazil, Cyrela. Cyrela recently published its Q4 2009 results and compared year-on-year figures for property launches and sales. From Q4 2008 to Q4 2009, the value of properties launched increased by a huge 156.2%.

When it comes to sales figures, the hike is even more spectacular. In Q4 2009, Cyrela and its associates sold properties in Brazil to the value of R$2.23 billion. Those sold in Q4 2008 were worth R$661 million. The difference translates into a massive 237.1% increase.

For Obelisk, these figures speak for themselves. It's more than obvious that the property market in Brazil is booming. We believe that now is the time to enter the market to ensure that your property investment in Brazil has maximum potential to realise its full promise.

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