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The Luxury Touch to Brazilian Investment Opportunities

A booming economy has led to huge investment opportunities in Brazil across the social spectrum. Big money from consumer spending is entering both the lower end of the market and the higher luxury echelons of Brazilian society.

On the back of Brazil's increasing population and wealth, record levels of foreign investment have entered Brazil this year. At the middle class end of the social scale are investments into consumer goods such as household appliances and cars as well as investment into the social housing programme, Minha Casa Minha Vida.

The fast-growing middle classes are widely considered to be one of the best investment opportunities currently on the Brazilian table. Foreign companies with a presence in Brazil such as Obelisk International, believe this potential is here to stay. But Brazil isn't just about a booming middle class - Brazilian investment goes right across the board.

High Net Worth Brazilian Style

According to the 2011 World Wealth Report, Brazil ranks 11^th on the global rich list. With 155,400 dollar millionaires, Brazil lies ahead of countries such as Mexico, Russia and Spain. The Report by Capgemini and Merrill Lynch Global Wealth Management finds that the high net worth population in Latin America generally is on the rise with a 6.2% increase in 2010.

When it comes to ultra high net worth, Latin America has the highest regional percentage (2.4%), with Brazilian millionaires making up a large part of this. Unsurprisingly, luxury goods are big business in Brazil, home to an increasing number of luxury brands. Sales in high-end consumer items are booming and expected to reach US$12 billion this year, a massive 33% increase on 2010.

Designer labels are more than aware of the huge investment opportunities presented by Brazil's wealthy consumers. Sao Paulo acts as a magnet for luxury goods and latest additions include Diane von Furstenberg and Christian Louboutin, both with boutiques in the city.

New Opportunities

The massive millionaire market proves that Brazil is a honey pot for investment opportunities across the social classes. And wealth doesn't just mean investment in designer handbags and haute couture suits; luxury Brazilian real estate also has a big and growing market as can be seen in the latest additions to city skylines.

Brazil, along with other emerging markets, has now consolidated its presence on the world investmen stage. "Emerging markets are not only sources of revenue, but sources of new ideas," said Nizan Guanaes, a Brazilian advertising executive quoted in the Financial Times blog, Beyond Brics.

Mr Guanaes' comment that emerging markets are "now players and the big guys, we are opportunities" sums up the huge investment promise found in nations such as Brazil, China and India. When it comes to choice and potential for investment, Brazil is hard to beat whatever your social target or preference.

Contact Obelisk International on 0034 952 820 319. Via email: info@obeliskinternational.com or visit our website: http://www.obeliskinternational.com/.    

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